biehl.io

Full Stack Design Engineer · Sonora, California

I turn complex product problems into experiences people can use with confidence.

I help businesses succeed by enhancing customer satisfaction, increasing user engagement, and ultimately driving growth and profitability by consistently delivering user-centered design solutions.

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Matt Biehl discussing a workflow with colleagues in front of a whiteboard

Currently

Designing clearer paths through complex systems.

Selected work

From understanding the problem to measuring what changed.

All case studies
Modern healthcare ecommerce platform modernization case study cover

A governed practitioner-to-patient workflow with safer checkout, clearer attribution, and auditable operations

Modernizing a Healthcare Ecommerce Platform from the Inside Out

I helped modernize a complex healthcare ecommerce platform across the full practitioner-to-patient journey: governed onboarding, RX Cart workflows, product presentation, mixed-mode checkout, Stripe attribution, reporting, and production operations.

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VSR admin control plane case study cover

A safer internal interface for managing categories, product metas, images, sort order, and cleanup workflows

Building the Admin Control Plane for VSR Catalog Operations

I designed and built the admin control plane for VSR catalog operations, giving internal users a safer interface for managing categories, product metas, images, sort order, and cleanup workflows.

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A note from a collaborator

“Matt always insisted on ensuring that we started with a thorough understanding of the problem. This brought clarity to design ideas, discussion and decisions.”

Josh Britton CEO, Founder - Get More Math!

Writing

Notes on accessibility, systems, and the craft of product design.

All writing